Barcode Label Printer Buying Guide

Reliability. Barcode printers are designed to print large quantities of high-quality labels, and as your business grows, so will your print volume. Compared with a laser printer, a barcode printer will experience less downtime and require less maintenance and repair at higher print volumes.

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Efficiency. Standard office printers often require you to print an entire sheet of labels at one time; however, printers work more efficiently when printing one label at a time. Barcode printers are designed to make more efficient use of labels and supplies than office printers.

Cost. Because they operate more efficiently, barcode printers are a more cost-effective option than office printers. Barcode printers use rolls of labels, which are less expensive than sheets of labels. With a lower cost of supplies and reduced risk of downtime, barcode printers can also save money by preventing lost productivity.

Quality. Investing in the right printer can ensure high-quality barcodes, which reduces the risk of unreadable labels, chargebacks and downtime for your business.

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The first step in selecting a barcode printer is to determine what your barcode label will be used for, and what surface it will adhere to. Are you printing shipping labels for boxes, small labels for delicate items such as jewelry, or waterproof labels for shampoo bottles? Think about the elements that your labels will need to withstand, and use the following points as a guide.

We’ll tell it to you straight. It’s hard to find a great printer. Why? Because the kind most consumers buy—the inkjet—is not an electronic device so much as a complex piece of machinery. Peek under the cover and you’ll find an array of motors, pulleys, and gears that move the printheads and feed the paper. In short, there’s more to go wrong, especially because many inkjet printers appear to be designed to deliver the lowest possible selling price instead of long-term reliability.

But that’s just half the story. Once you get that super-cheap inkjet home, you invariably find that it’s not such a great bargain. According to our research, the money you save up front is often offset several times over by mounting ink costs during the first few years of ownership. (More about that below.)

The hidden costs coupled with the reliability problems are why many inkjet models earn low owner satisfaction ratings in Consumer Reports’ surveys—and why we rarely recommend such models.

But don’t worry. There are solid alternatives—laser printers and tank-style inkjets—and our testing has confirmed their attributes. Still, with so many models to choose from, finding the right printer isn’t easy. We’ve assembled a roundup of the best printers for many needs. But before diving in, it makes sense to understand your choices and how to navigate them.

Here’s what to consider before you buy your next printer.

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