10 Things to Consider When Buying commercial shopping center signs
Dec. 09, 2024
10 THINGS TO LOOK FOR WHEN CHOOSING ...
We know how important commercial signs are for your business. You want to stand out and set yourself apart from the competition.
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Whats the best way to do that? By having a great, high-quality sign that gets your brand values across to potential customers.
Commerical signs are also a great way to attract customers. Did you know that 76% of Americans have entered a store solely based on signage? Numbers dont lie; thats a lot of customers youre missing out on without a sign.
To create the best sign possible, here are a few things to consider. Lets get into it!
Eye Catching Commercial Signs
A sign tells a potential customer what your business is all about. Picking one thats bold and large enough to hold all the information you want to get across is important.
You have a bigger chance of someone stopping by or remembering your company because you had a sign that caught their eye. Stay true to your companys colors but remember that different colors evoke different feelings.
If you have a restaurant, red is associated with hunger. For creativity, like a painting studio, blue is your best bet.
Simplicity Is Key
If your sign is too complicated for others to read or they cant decipher what that picture you used is, its not effective. A commercial sign thats easy on the eyes and clearly visible is best.
Use a bigger, bolder font for easy reading. Simplify your message so people can read it quickly as theyre driving or walking by. Make sure not to jam your companys message into a small space, this causes overcrowding making it more difficult to read.
Informative
When it comes to commercial signs, you need to get your point of view across to customers. How do they know what youre all about or what you sell if your sign just has your logo? Go more in depth by providing some insight into your companys purpose and mission.
Sales Driven
Your product solves a problem facing your consumers today, right? Why not show that off?
Tell them why they need your products or services. Youll stand out from hundreds of companies already in your area and people know they can rely on you for your products or services.
Another great use for commercial signs is to use one to advertise a big sale. Everyone loves a good sale which will lead to more foot traffic and impulse buys.
Material
Aside from the average fabric commercial signs, theres a multitude of materials that one can be made out of. A few of them include:
- Fabric (includes awnings)
- Plywood
- Glass (great if you have a windowed storefront)
- Metal
- Rock or stone
Required Maintenance
Just because you invested in a pretty sign doesnt mean itll last all year long. When choosing a commercial sign, its important to consider how much itll require cleaning or how costly repairs will be, should anything happen to it.
Dont forget to take into consideration what the weather is like in your area. If it gets extremely hot in the summer, dont choose a fabric sign as the colors will fade. For strong winter conditions, a painted plywood sign would need to be replaced often.
Placement
Where you place your commercial sign is important. You cant just plaster it anywhere.
Its not a good idea to put it on the side of your building where theres not a lot of foot or car traffic as no one will see it. Place it in an area that gets a lot of traffic. When you do this, youre more likely to attract them.
Budget
Most signs range from the low hundreds to the high thousands. Sign companies can charge based on how much square footage is needed to cover the area or how large the size of the sign is.
The best way to cover costs and not be surprised when you hear the price is to prepare to go over budget. When you do that, what you may think will cost you little, can end up costing a lot.
Its best to be covered for any add-ons thatll cost extra. Commercial signs are so much more than a pretty banner, its your brands first impression on many potential customers. Think of it as an investment rather than another business expense.
Research
When choosing a company to create your sign, its best to look around your local area or even online. Some companies will have a portfolio of other signs theyve done so you can see their type of work.
Some will offer different services such as installation or various materials. If you can visit them in person, you can get a real feel for how their printing quality is, which leads on to the next subject.
Quality
Probably the most important thing to consider is quality. If your finished piece is printed and its blurry up close, it wont read right.
If its painted and there are drips, what do you think that says about your business? Sure, you didnt create the sign but it shows your customers that you dont care if there are flaws.
First impressions are the deciding factor between gaining a new customer or losing an existing one. Dont trust a company when they state fast and cheap because then youll end up with a poorly designed sign.
Other Things To Consider When Creating Your Sign
Measurements
- Width
- Length
- Font size
- Logo/picture size
- Length of message
Installation
Having a trusted company to hang up your sign is important. Theyll ensure the quality is right and everything lines up correctly.
Wrapping Up
Here at Southern Star, weve assembled a skilled and diverse team that not only gets the job done but are highly trained with loads of experience. We deliver high-quality work with great company values.
Did you know we dont just create commercial signs but also other products? You can get indoor signs, trade show displays, and vehicle wraps!
Ready to create your own custom sign? Contact us today to get started! Or, if you live in Porter, Texas, feel free to stop by!
Types of Signs: The Top 10 Business Signs & Best Uses ...
When choosing the perfect business signs, it is essential to understand the different types of signs available and their best uses.
Each type of sign serves a unique purpose and offers distinct advantages, from attracting foot traffic and enhancing brand visibility to providing crucial information and guiding customers.
Whether youre a small local shop, a large retail chain, or an office building, selecting the right business signage can significantly impact your success.
In this guide, well explore the top 10 types of signs and their best uses, helping you make an informed decision to elevate your businesss presence and effectiveness.
Here are the Top 10 Business Signs and the Best Uses for Each
Blade signs are fantastic for busy areas with lots of foot traffic, like downtown streets and shopping districts, because they stick out from the building and can be seen from different angles.
They work well for businesses with limited storefront space or those on narrow streets, making it easy for people walking by to notice them.
Customize them with different shapes and add lighting, making them eye-catching and effective day and night.
Whether wall-mounted, pole-mounted, projecting, or hanging, blade signs are an excellent choice for maximizing visibility and attracting attention to your business, no matter your location.
Blade Sign Examples
For more information on Blade Signs, check out our post, Blade Signs for Business, Storefront & Restaurant Signage.
For more examples, check out our Blade Signs Gallery.
Channel letters are an excellent choice for retail stores, shopping malls, and other businesses. These have 3D profiles, and you can choose either LED or neon illumination options for them.
If your business operates in the late evening hours or during nighttime, these illuminated signs are a great way to create an impact.
Some say they are the Gold Standard of signs. Either way, you cant go wrong with a channel letter sign.
Channel Letter Sign Examples
For more information on Channel Letters, including the different types, check out our post, Channel Letters 101 What You Need to Know to Select Yours.
For more examples check out our Channel Letter Signs Gallery.
Monument signs are a great way to make your business stand out and be more visible. These signs come in various forms, each offering unique advantages depending on the specific needs and environment.
Lets explore the 3 most popular types of monument signsground-level, pylon, and post and paneland what sets each apart.
1. Ground-Level Monument Signs
These signs sit close to the ground, typically no more than five feet tall, and are designed to be at eye level for drivers and pedestrians. They offer a professional and upscale appearance.
Whether providing a listing of businesses at a shopping mall, helping customers navigate a complex, or using digital signage to communicate your message, these freestanding signs contribute to the overall perception of your property.
Want more information on commercial shopping center signs? Feel free to contact us.
Ground-Level Monument Sign Examples
2. Pylon Signs
Pylon signs, also known as pole signs, are taller and more prominent than ground-level monument signs. They are often 10 to 20 feet in height and mounted on one or more poles, making them highly visible from a distance.
They are great for businesses that need to be seen from the freeway or people driving by. Places like shopping centers, gas stations, and car dealerships use these to attract customers.
Just like ground-level monument signs, they can have a list of stores or be dedicated to an entire business.
Also, if you have an existing pylon sign on your property, its easier to update the sign when it comes to city permits since the signs existing structure is already in place and permitted.
Pylon Sign Examples
For more information check out Pylon Signs: The Ultimate Guide.
3. Post and Panel Signs
Post and panel signs are versatile and budget-friendly. They consist of one or more vertical posts supporting a panel displaying the signs content. These signs are usually medium height and designed to provide clear, easy-to-read information.
The panels are easy to update or replace, making it simple to change your message or branding as needed. These signs are made from weather-resistant materials and can withstand different environmental conditions while still looking great.
Post and Panel Sign Examples
For more info and examples check out our Monument Signs Gallery and our Property Management Signs Gallery.
A dimensional letter sign is a 3D sign made from materials like metal or acrylic, designed to give your business a more eye-catching and professional look.
They get their name from their three-dimensional construction, which makes them more engaging and noticeable from different angles than flat signs.
These signs are suitable for indoor and outdoor use. They can be lighted or unlit and are durable enough to withstand various weather conditions.
Moreover, their high level of customizability allows businesses to craft a unique and polished appearance that truly reflects your brand identity, all while being cost-effective.
Dimensional Letter Sign Examples
For more info and examples check out our Dimensional Letter Signs Gallery.
Illuminated signs come to life with the vibrant glow of LEDs, neon, or fluorescent bulbs, creating eye-catching displays that shine day and night.
They come in various forms, including channel letters, neon signs, LED signs, lightbox signs (cabinet signs), digital signage, and externally lit signs.
Digital signs are dynamic, showing messages like events, dates, and pricing on screens. Some even display full animation or video, much like TV screens.
Externally lit signs are illuminated from above or below with spotlights or barn lighting, casting a bright glow on your business name.
Think of illuminated signs as 24/7 advertising for your business. They ensure your brand is always visible and attracts attention around the clock.
Illuminated
Sign ExamplesFor more info and examples check out our Illuminated Signs Gallery.
Investing in high-quality property management signs can make your location more desirable, easier to navigate and may even lead to higher rents.
Property management signs come in many forms, whether a single business needs signs throughout its property or shopping malls that require storefront signs, directories, and wayfinding signs for customers.
Residential communities, apartment complexes, and office buildings also need cohesive sign programs. These signs should elevate the space, help visitors navigate, and include required ADA and regulatory signs.
Types of Property Management Signs:
- Directional Signs: These signs guide visitors to specific locations such as entrances, exits, parking areas, and amenities.
- Informational Signs: Provide important information such as building numbers, office hours, community rules, and emergency procedures.
- Safety and Regulatory Signs: Indicate safety measures, regulations, and compliance information, including no-smoking areas, fire exits, no parking signs, and speed limits.
- Identification Signs: Display the names of buildings, businesses, or facilities within the property.
- Promotional Signs: Highlight special events, promotions, or new amenities available within the property.
Examples of Property Management Signs
For more information and examples check out our Property Management Signs Gallery.
Interior signs can really transform your business, making it more functional, professional, and welcoming from the inside.
They provide essential information, help visitors and employees find their way easily, and add a bit of style and brand recognition that improves the overall look and feel of the space.
With the right signs, your store or office can become more than just a place to shop or work; it can become a place where everyone wants to be.
For more info and examples check out our Office Signs Gallery and Property Management Signs Gallery.
Custom graphics are some of the best ways to attract customers. You can choose from vinyl lettering, hand-painted signs, printed graphics, wall and floor graphics, vehicle and even boat graphics. These dynamic signs are an excellent advertising tool for just about every business.
Whether youre looking to enhance your storefront, decorate your interior, or promote your brand on the go, custom graphic signs provide an effective and visually appealing solution.
Custom Graphic Sign Examples
For even more examples and info check out our Custom Graphic Signs Gallery.
Window graphics come in a wide range of varieties, each offering unique benefits and styles to suit different needs. Some popular types include:
- Vinyl Window Decals: These are adhesive graphics that can be applied to any glass surface, providing a sleek and professional look. They are perfect for displaying logos, business hours, and promotional messages.
- Perforated Vinyl Window Film: This type of graphic allows for one-way visibility, meaning you can see out from the inside, but those outside see the graphic. Its ideal for privacy and impactful advertising without blocking natural light.
- Static Cling Stickers: These non-adhesive stickers cling to glass surfaces through static electricity, making them easy to apply, remove, and reposition. They are great for temporary promotions and seasonal displays.
- Hand Painted Signs: For a more traditional and artistic look, hand-painted signs offer a unique and personalized touch. They can be customized to match your brands aesthetic and add a charming, handcrafted feel to your windows.
Custom Window Graphics Examples
For more info and examples check out our Window Graphics Signs Gallery.
Neon signs have been a favorite for over a century
Traditional Neon
Traditional neon signs are bright, colorful signs made from glass tubes filled with neon gas that glow when an electric current passes through them.
Known for their vibrant and nostalgic look, these signs catch attention and add a unique aesthetic to businesses, restaurants, bars, and even home decor.
LED Neon
A modern alternative to traditional neon is LED neon, using flexible LED strips to mimic the look of classic neon lights. These signs offer the same bright, eye-catching glow but with improved energy efficiency and durability.
Although very bright, some purists believe that LED neon doesnt perfectly replicate the warmth and intensity of traditional neon lights.
Whether you choose traditional neon or LED neon, both options provide a stunning and effective way to make your business stand out.
Neon Sign Examples
For more information on custom neon signs check out Custom Neon Signs, Everything You Want to Know Before You Buy and our Neon Signs Gallery.
Daves Signs, Serving Ventura, Santa Barbara, Los Angeles and Nationwide
Since , Daves Signs has provided top-quality signage solutions for businesses of all industries and sizes in Ventura, Santa Barbara, and Los Angeles Counties and Nationwide.
With decades of experience, we can help you develop a comprehensive sign program for your business, conduct site surveys, and help you navigate the complexities of city permitting.
Our skilled team handles everything from sign design and fabrication to installation, repair, maintenance, and sign restoration.
We are also one of the few remaining sign shops that still make neon signs in-house.
At Daves Signs, no job is too big or too small. Whether you are a small mom-and-pop store with a single location, a business with several locations throughout California, a nationwide chain, a property manager with multiple properties, or even another sign company needing local expertise for a ship-in, we do it all.
Do you still have questions about types of signs or customized signs? We know how important it is to get whats right for your application. Contact us at (805) 641-. Were always happy to help and answer any questions you may have. You can even Request a Quote online.
Contact us to discuss your requirements of chinastainless steel rackfactory. Our experienced sales team can help you identify the options that best suit your needs.
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