10 Tips You Should Know about Display Riser

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Display risers are essential tools for enhancing product visibility in retail settings, exhibitions, and events. With insights from several industry experts, here are ten crucial tips you should know about display risers to elevate your merchandising game.

1. Choose the Right Material

According to Susan Johnson, a merchandising expert, "Selecting the right material for your display risers can significantly impact the overall aesthetic of your display." Materials such as acrylic, wood, and metal each have distinct benefits. Acrylic is great for a modern look, while wood provides warmth and classic appeal.

2. Consider Height Variations

Mark Thompson, a visual merchandising consultant, emphasizes the importance of height variations: "Varying the heights of risers creates visual interest and draws the eye. Use a mix of tall and short risers to create dynamic displays." This approach can help highlight key products more effectively.

3. Utilize Color for Impact

Color expert Rachel Lee advises: "Choose colors for your risers that complement your brand's palette." Brightly colored risers can attract attention, while neutral tones can keep the focus on the products themselves. Ensure your choices align with your overall branding strategy.

4. Ensure Stability and Safety

Safety should never be compromised. Retail safety consultant Tom Wright states, "Always check the stability of your display risers, especially in high-traffic areas." Ensure they can support your products’ weight and won’t tip over easily.

5. Flexibility is Key

Display expert Kim Patel mentions that "Having flexible risers that can be adjusted or rearranged allows for creativity in displays." Look for modular risers that can be easily altered to suit various display themes or seasonal promotions.

6. Incorporate Lighting

Lighting can enhance the effectiveness of display risers. Lighting designer Emily Zhang notes, "Integrating lights into your risers can spotlight your products and add an attractive glow. It makes products pop and attracts more customer attention." Consider adding LED strips or spotlights to highlight key items.

7. Focus on Accessibility

Accessibility is crucial for customer engagement. Accessibility advocate Sarah Cohen suggests, "Ensure that products on display are at an accessible height for all customers, including those with disabilities." This consideration fosters a welcoming shopping environment.

8. Balance Aesthetics and Functionality

Retail designer Jason Miller asserts, "While aesthetics are important, do not overlook functionality. Your risers should not only look good but also serve their purpose effectively." Assess how well your risers display products without cluttering the space.

9. Keep It Organized

Organization is vital in merchandising. Retail strategist Laura Schmidt advises, "Avoid overcrowding your risers. A clean, organized display allows products to breathe and enhances the shopping experience." Ensure that your products are spaced adequately to maintain visual clarity.

10. Monitor Trends

Finally, keep abreast of rising trends in visual merchandising. Trend analyst Nathan Green suggests, "Regularly assess what's popular in the industry. Using display risers that align with current trends can keep your business competitive." Research emerging display styles to keep your displays fresh and appealing.

By following these expert tips, you can optimize the use of display risers in your retail strategy, ensuring that your products stand out and effectively engage your customers.

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