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Sustainable Beauty: 4 Tips on How To Be a Better Makeup ...

Author: CC

Jul. 08, 2024

Sustainable Beauty: 4 Tips on How To Be a Better Makeup ...

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SUSTAINABLE BEAUTY 

4 Tips to Be a Better Makeup Consumer

I don&#;t know about you, but lately I have been thinking A LOT about sustainability and specifically, sustainable beauty. I&#;ve also been trying to audit my daily routines to see where I can make small changes and improvements. As a makeup artist and educator, I&#;m specifically spending a lot of time thinking about the beauty industry, and how I (we) can be better consumers. 

 

Sustainable beauty is more attainable. 

 

 

 

What is Sustainability and How Does it Relate to Beauty? 

 

You&#;re probably thinking &#;how does sustainability relate to the beauty industry&#;? Well, first let&#;s start with what is sustainability? Environmental sustainability is the responsibility to conserve natural resources and protect global ecosystems. This in turn helps to support health and wellbeing for now and in the future.

 

OK, so we have the definition &#; now how does that relate to the beauty industry? Well&#;there is a massive environmental impact on the earth from hard-to-recycle cosmetic packaging. That is so hard to imagine! And it gets worse,  the ingredients in the products we use aren&#;t just harmful to the planet (particularly aquatic and marine life) but also to us!

 

So, how can we help the planet, ourselves, and in turn be better makeup consumers? Well&#;It really all comes down to self-regulation and making &#;cleaner&#; choices to help preserve us and the earth.

 

So that&#;s what I&#;m kinda going to talk about today. Not in a way to scare monger or to force shift your view on cosmetic products &#; or even tell you to throw everything away and start fresh! No, what I&#;m here to do, as always, is just educate you on all things makeup and allow you to be empowered by the info you receive.

 

Let&#;s Get To the 4 Steps to Sustainability&#;

 

To be better Makeup Consumers there are four key things I think we can do as consumers to improve sustainability as we shop for, wear, and dispose of makeup and beauty products: 

 

  1. Build Your Own & Refillable Palettes 

  2. Sustainable Materials in Packaging 

  3. Recycling & Repurposing Cosmetic Materials 

  4. Sustainable, Clean, & Cruelty-Free Formulas 

I&#;m going to expand on each of these and share some insider tips with you so you can start to think about makeup differently in your everyday life! I also want to remind you all that I am not sponsored in any way to promote these products. I have either done research on them, have heard great things, or they are tried and true to my daily routine. Either way &#; these brands deserve shout outs for their dedication to sustainability.

 

Speaking of Sponsors (wink, wink)&#;If you have been enjoying these posts and / or you&#;re ready to take things to the next level &#; join my Patreon! A few dollars from you in my virtual tip jar will give you access to exclusive perks for both makeup artists and makeup lovers!

 

 

Tip 1: Build Your Own & Refillable Palettes 

 

 

 

I know we&#;ve all done it: we buy a palette and only end up using a few of the colors while the rest of the palette just sits there, totally unused, until it expires and we end up having to throw it away. So wasteful, right? 

 

That&#;s why I love the concept of building your own palettes. You can get an empty palette container, then fill it yourself with individual pods of eye, face, and cheek colors that you actually like and that actually work for your skin tone and undertone. 

 

Here are a few brands I recommend if you want to get into build your own or refillable palettes: 

 

(Links to these brands and more can be found at the end of this post)

 

MOB Beauty

Offers a customizable refillable &#;build your own&#; palette. You can fill the palette with eyeshadow, cream clay blush, blush, highlighter, bronzer, or even their cake liner! It&#;s so nice because refilling items is as easy as just purchasing a new pod; no need to buy a whole new palette. 

 

Their packaging is pretty awesome too &#; which we discuss in Tip 2&#; but it&#;s good to keep at top of mind. Their packaging is made up of 50-100% post-consumer recycled PET resin? What is PET resin? It is the most easily recycled resin available today!

 

 I do have to say, this company lives up to its mission &#; and that is to do beauty better! Wait until later in this post when I talk about clean products &#; MOB truly lives up to its mission here, too! 

 

M&#;A&#;C Cosmetics

MAC also offers a build your own palette (which is what the pros do) to save money and save packaging! I feel like this brand is a little more well-known among MUAs, but they&#;re also a great option for beginners who want to go to a counter and be &#;matched&#; to the right foundation! For palettes, they offer lots of different options like concealer, eyeshadow, and blush.

 

Tip 2: Sustainable Materials in Packaging 

 

 

The norm these days is to package beauty products in plastic. Every year, the beauty industry produces more than 120 billion units of packaging globally. Only 9% of all plastic waste ever produced has been recycled, and about 12% incinerated and all the rest &#; 79% &#; end up in landfills, dumps, or the natural environment. 

 

There&#;s no denying it, we have a serious problem with plastic! Specifically with plastic used for packaging. What exactly is packaging? Packaging is the product used to wrap or protect goods, including food, beverages, medications, and  you guessed it&#;cosmetic products!

 

Packaging (and containers) make up a major portion of municipal solid waste (MSW). And the beauty industry &#; glamorous and feel-good as it may be &#; is a major contributor. Statistics report that the 120 billion units of packaging are produced by the cosmetics industry is bulked out by the use of complex lids, multi-layered boxes, and cellophane. Most of the cosmetic packaging is superfluous, non-recyclable, ends up in our landfills and in our oceans. 

 

Wow! That was a lot of info, numbers, percentages&#;all bringing us back to the same question, how can we be better makeup consumers? And how can we be better when it comes to sustainable packaging?

 

First and foremost we can self regulate and choose &#;cleaner&#; options in packaging. Some examples of what we should look for when considering &#;cleaner&#; packaging is packaging consisting of the following:

 

&#; Cornstarch 

&#; Seaweed 

&#; Bamboo 

&#; Silicone (did you know that silicone is sourced from sand?) 

&#; Beeswax 

&#; Metal, e.g. aluminum and stainless steel (metal takes less energy to recycle than glass).

&#; Post-Consumer Packaging

 

So now that we know what to look for in packaging &#; here  are a few brands I personally recommend if you want to choose products that come in more sustainable packaging.

 

Antonym Cosmetics

 This brand uses FSC certified paper for its outer packaging and marketing materials. FSC certification ensures that products come from responsibly managed forests that provide environmental, social, and economic benefits. Eco-chic = sustainability! 

 

Izzy Zero Waste Mascara

 

OK, you all know that my HERO product is MASCARA! So this one is so cool to me. Izzy mascara comes with no outer packaging and is shipped in reusable mailers made from upcycled materials. The mascara container is made from medical-grade stainless steel that&#;s designed to be cleaned and refilled over 10,000 times! You never have to throw away another mascara for the rest of your life! And the tubes contain zero plastic components, while the plastic wipers and brushes are reground and recycled&#;resulting in a mascara that uses 94% less plastic than the leading brands. 

Tip 3: Recycling & Repurposing Cosmetic Materials

 

In addition to consuming makeup products with a reduced amount  of plastic packaging, we should also think about ways we can recycle and repurpose packaging to extend a products life. Many companies have gotten creative with elements of packaging that would normally be discarded. 

 

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Here are a few honorable mentions of companies who have gotten creative with repurposing and recycling:

 

Pact

 

MOB partners with Pact, a beauty industry collective on a mission to address the massive environmental impact of cosmetics and skincare packaging by providing a sustainable solution for hard-to-recycle packaging. Pact provides a recycling program for those packages as well as truthful information and education to help you make informed, sustainable choices. 

 

Through the BACK 2 M·A·C take-back program, M&#;A&#;C is working to reduce the environmental impact of packaging by helping reduce the amount of plastic sent to landfills. Return six empty M&#;A&#;C makeup containers to a participating M&#;A&#;C counter (or send them via mail), and you can choose a standard M&#;A&#;C lipstick for free as a thank you!

 

Terracycle

 TerraCycle offers a range of national, easy-to-use recycling platforms allowing everyone to #RecycleEverything, as well as Loop, a sustainable shopping experience that aims to move the world away from single-use packaging. 

They have also partnered with brands like Arbonne, L&#;Occitane, Nordstrom BeautyCycle, Garnier®, and more for their Cosmetic Recycling program. What I also found so cool about this company is that even salons can recycle a majority of their packaging and even hair, yes&#;hair! They even have a selection of  boxes or bags that the recyclable items can be placed in and collected by Terracycle. 

 

Wands for Wildlife

 

 Wands for Wildlife is a volunteer-run nonprofit organization that inspires people to help wildlife and the environment through repurposing used mascara wands. Their collection of mascara wands is currently paused. But you can try reaching out to your local zoos and see if they can use the wands to provide care and treatment to the animals or even to clean items, like syringes. 

Tip 4: Sustainable, Clean, and Cruelty-Free Formulas 

 

Finally, let&#;s chat a little bit about what is in the products themselves!

Of course, we want to be choosing products that are made from ingredients that aren&#;t harmful to our skin and health BUT we also want to choose products with ingredients that aren&#;t harmful to the earth, too.

 

If you can, you should also consider switching to cruelty-free formulas, since animal testing is also a very problematic practice that as consumers, we should be thinking about. 

Makeup Geek

 

 

Their products are cruelty-free, animal-friendly, and ethically made. They create products that are richly pigmented and have professional quality. They also have an extensive list of Vegan products including eyeshadows, blushes, lip glaze, highlighters, and powder pigments. Plus, you can buy refillable palettes and make your own!

 

Elf Cosmetics

 

 

I see this brand all over and while I do not use their products in my professional kit, I know lots of people who love their blushes and affordable brushes  Elf Cosmetics formulas are 100% vegan, no animal testing, and are made without phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All Elf skincare is also free from sulfates. 

While their products are at really cost-effective price points, we have to ask ourselves &#;who is paying the price?&#; for our low prices? You can&#;t have good quality, fair wages, high-performing products at such a low price point, can we? 

Bonus Tip 5: Be Aware of Greenwashing!!! Google it

A great example of greenwashing at work is Tarte Cosmetics. When Monique was doing her research for the show (as a beauty industry outsider), I asked her to come up with some brands that would fit in nicely into the &#;green and clean&#; category. Now, while I do love some Tarte products and do not have anything against the brand, I do not reach for Tarte products because they are &#;green&#;. I reach for their matte eyeshadow palettes because they are one of my favorite formulations&#; and I know a lot of pros who love their concealer. But we don&#;t use and reach for Tarte because they are green.

Not their packaging, not their ingredients.

Tarte Cosmetics

 

 Tarte products are all cruelty-free and formulated without parabens, mineral oil phthalates, triclosan, sodium lauryl sulfate, and/or gluten! All Tarte products are formulated with a blend of naturally derived & other ingredients designed to perform. They also have some vegan options, and their products are consumer tested. 

Closing Thoughts

Thank you all so much for reading (or listening) to this post today! These steps help us be better makeup consumers. And to educate us on how much waste the beauty industry can bring to the earth. Who knew that something that makes us look and feel so good could be so damaging?

Let&#;s do our part so that the future can continue to look and feel good! Look for any beauty products that can be refillable and are made with sustainable materials. Choose cleaner ingredients for your skin and our environment, and last but not least &#; recycle! 

Ok, I hope this information has all been super helpful. If you have any comments or questions about sustainable cosmetics &#; drop them in the comments.

Also, in your search for more sustainable makeup &#; if you find yourself questioning the application of it all I&#;d love to suggest my book Be Your Own Makeup Artist. It&#;s an inclusive hardback or paperback book that is the fairy godmother to everything makeup! 

 

 

 

Honorable Brands Mentioned In

The Episode

MOB Beauty

Antonym Cosmetics 

Izzy Zero Waste Mascara 

MAC Cosmetics 

Terracycle 

Wands for Wildlife 

Makeup Geek 

Tarte 

Elf Cosmetics 

Posts & Blogs Referenced In Episode 32:

Makeup for Mature Skin with Sonia Roselli

Senna Cosmetics and Ageless Beauty with Eugenia Weston

Capsule Makeup Bag

Green Washing

Additional Resources:

Here&#;s a helpful link to other cruelty-free and/or clean cosmetic brands if you want to be a more mindful consumer: https://www.crueltyfreekitty.com/ultimate-guide-to-cruelty-free-makeup/ 

 

 

Skin care tips dermatologists use

Skin care tips dermatologists use

Do you ever wonder what skin care tips dermatologists use themselves to maintain healthy skin?

In this video, dermatologists from the American Academy of Dermatology share seven skin care tips they recommend to all of their patients&#;and actually use themselves.

Board-certified dermatologists are experts when it comes to the skin, hair, and nails, diagnosing and treating more than 3,000 diseases and conditions, including skin cancer, acne, psoriasis, and eczema. But, do you ever wonder what skin care tips dermatologists use themselves to maintain healthy skin? In recognition of National Healthy Skin Month in November, below are seven skin care tips that dermatologists recommend to all of their patients&#;and actually use themselves.

However first, take some time to identify and understand your skin type:

  • Sensitive skin may sting or burn after product use

  • Normal skin is clear and not sensitive

  • Dry skin is flaky, itchy or rough

  • Oily skin is shiny and greasy

  • Combination skin is dry in some areas and oily in others

Understanding your skin type will help you learn how to take care of your skin and select skin care products that are right for you.

To maintain healthy skin, dermatologists recommend the following tips:

  1. Wear sunscreen daily. Sunscreen is one of the single most important things you can do for your skin. When applied correctly, sunscreen protects your skin against the sun&#;s harmful ultraviolet (UV) rays, which cause sunburn, skin cancer, and premature skin aging, like wrinkles and age spots. For the best protection, apply a broad-spectrum, water-resistant sunscreen with an SPF of 30 or higher to all skin not covered by clothing, and reapply every two hours or after swimming or sweating. To save time in your skin care routine, you can consider using a moisturizer that also contains sunscreen. However, while cosmetics that contain sunscreen are convenient, remember to reapply them in order to achieve the best sun protection. Keep in mind that since no sunscreen can block 100% of the sun&#;s UV rays, it&#;s also important to seek shade and wear sun-protective clothing when outdoors, including a ligthweight long-sleeved shirt, pants, a wide-brimmed hat and sunglasses with UV protection, when possible. For more effective sun protection select clothing with an ultraviolet protection factor (UPF) label.

  2. Stay out of tanning beds. Just like the sun, tanning beds emit harmful UV radiation that causes skin cancer. In fact, even one indoor tanning session can increase your risk of developing melanoma by 20%, squamous cell carcinoma by 67% and basal cell carcinoma by 29%. If you want that golden glow, achieve it with self-tanning products instead. When applied correctly, self-tanners look natural and won&#;t give you orange skin, streaks or splotches.

  3. Simplify your skin care routine. Less is more when it comes to skin care. Using too many products, especially multiple anti-aging products, can irritate your skin. Instead, focus on the basics, such as a gentle cleanser, sunscreen, and moisturizer. Establish morning and nighttime skin care routines that work well for your skin, and stick with them.

  4. Choose skin care products formulated for your skin type. Understanding your skin type will help you learn how to take care of your skin and select skin care products that are right for you. As mentioned above, here's how to identify and understand your skin type:

    Sensitive skin: May sting or burn after product use

  5. Normal skin: Clear and not sensitive
  6. Dry skin: Flaky, itchy or rough
  7. Combination skin: Dry in some areas and oily in others
  8. Oily: Shiny and greasy
  9. Treat your lips. Since skin cancer can form on the lips, apply a lip balm or lipstick that contains sunscreen with an SPF of 30 or higher before going outdoors. If your lips feel chapped or dry, apply petroleum jelly for added moisture.

  10. Keep your hands off your face. Whenever you touch your face, you transfer dirt, germs, and oil from your hands to your face. Do your best to leave your skin alone throughout the day. Avoid picking, popping or squeezing pimples, as this can cause scarring.

  11. Check your skin regularly. Skin cancer is the most common cancer in the U.S., affecting one in five Americans in their lifetime. Further, nearly 20 Americans die from melanoma, the deadliest form of skin cancer, every day. However, when detected early, skin cancer&#;including melanoma&#;is highly treatable. In fact, the five-year survival rate for people whose melanoma is detected and treated before it spreads to the lymph nodes is 98%. It is important to check your skin regularly for new spots, spots that are different from other spots on your body, or moles that itch, bleed or change color, as these are often early warning signs of skin cancer. If you notice any suspicious spots, make an appointment to see a board-certified dermatologist.

The skin is your body&#;s largest organ, so it&#;s important to take good care of it. If you have questions about your skin type or how to take care of your skin, talk to a dermatologist.

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